Online Bachelor’s in Integrated Business

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Integrated Business

Prepare to succeed in the rapidly evolving 21st century global business environment with an online bachelor’s degree in Integrated Business.

This 100% online program takes an integrative approach to key business areas including accounting, economics, finance, human resources management and marketing.

Employers are looking for well-rounded business professionals with experience in a broad range of business topics. That’s exactly what PennWest’s undergraduate Integrated Business program gives you.

Offered online, this program provides you with a strong business core, plus a curriculum that builds written and oral communications, critical thinking and analytical skills and a knowledge of legal and ethical issues. It also helps you acquire a global perspective, which is highly valued by any enterprise.

You’ll learn in small classes taught by faculty with professional experience. They will help you understand and practice business processes, enterprise systems, current and emerging technologies, business analytics, project management and much more. Before your senior year, you’ll have the opportunity to gain hands-on experience through an internship in your chosen field.

You can complete your degree requirements by choosing electives in the Integrated Business program or select one of three concentrations that prepare you for success in specific careers.

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ACBSP accreditation

Accredited by the Accreditation Council for Business Schools & Programs (ACBSP), which accredits quality business programs across the globe.

100% Online

Learn online, in a flexible format that fits into your schedule.

3 Concentrations

Allow you to specialize in in-demand fields.

Fast Facts


Student-to-faculty ratio at PennWest.




100% online


Sean Madden


Event Planning and Management
Intelligent Enterprise
Parks and Recreation Management

Careers and Salaries

Careers, salaries and working environments will vary, depending on the organization that employees you. If you graduate with the BSBA in Integrated Business, for example, you most likely will work in an office building of some sort. Alumni in the Intelligent Enterprise concentration also work in many businesses as accountants, marketers, logisticians, business analysts, or they run and innovate their own businesses. Parks and Recreation Management grads may work outdoors, in community recreation centers or facilities, while Event Planning alumni could work for a large or small corporation, a nonprofit agency or in their own business.

According to the U.S. Bureau of Labor Statistics, job opportunities for graduates in Parks and Recreation Management concentration will increase 10% between now and 2031,while jobs for Event Planners will jump 18% during the same time frame.

Program Outcomes

Event Planning and Management

  1. Apply the major concepts from the core functional areas of business in the planning and implementation of a range of events and venues
  2. Evaluate data to support event management decision-making and facilitate event planning and management organizational processes
  3. Display leadership, professionalism, and career readiness skills through experiential learning.
  4. Effectively communicate to diverse audiences, purposes, and situations in a variety of events, settings, and contexts.
  5. Design creative event solutions within the interconnected tourism, hospitality, entertainment, education, sport, cultural, heritage, and recreation sectors.

Intelligent Enterprise

  1. Apply digital transformation to business strategy and competition.
  2. Compare integrated process views of organizations.
  3. Execute enterprise resource planning (ERP) integrated business processes and recognize organizational, master, and transactional data.
  4. Apply key Enterprise Systems (ES) and Enterprise Resource Planning (ERP)systems concepts and terminology.

Parks and Recreation Management

  1. Demonstrate foundational knowledge in functional business areas
  2. Exhibit critical thinking skills for the collection, analysis, and application of data and concepts
  3. Displays cultural competence for ethical, sustainable, inclusive, and collaborative leadership practices including a global perspective
  4. Effectively communicates in oral, written, visual, and digital formats​

The Power of PennWest

PennWest’s three campuses, California, Clarion and Edinboro universities, have been delivering award-winning online programs for more than 20 years. You’ll graduate with a degree from Pennsylvania Western University, completely supported by the expertise and community of learners on our brick-and-mortar campuses.

Flexible. Affordable.
Designed to Meet Your needs.
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