Online Sport Management Studies Master’s Degree

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Sport Management Studies

An academic leader in the competitive world of sports

Be part of the nation's first online graduate program in sports management.

Kick off a professional career in one of today’s leading sports organizations with PennWest’s 100% online, asynchronous Sports Management Studies master’s degree.

Recognized as an academic leader in preparing graduate students for coaching, management and other professional positions in the competitive world of sports, PennWest understands what it takes to develop the skills, knowledge and connections you need to succeed.

Choose between the Intercollegiate Athletic Administration concentration or opt for the general Sports Management Studies track. You will not only learn the ins and outs of sports management theory and other traditional courses, but gain insight into emerging concepts including data analytics and athletic administration.

Expert faculty will hone your problem-solving skills and help you develop effective organizational and leadership strategies. Through your virtual community, you’ll enjoy a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sports industry. You’ll also gain practical experience under the direct supervision of a recognized leader in the sports industry so you can graduate ready to stay in the game with rewarding positions in the field of sports management.

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The nation's first online graduate program in Sports Management.


Months of full-time study is all it takes to complete your degree. You can also choose to complete your degree part-time while you continue to work in your current role.

#6 ranks PennWest California’s online Master’s of Science in Sport Management degree #6 in the nation.

Fast Facts

$826 billion

The expected value of the global sports market by 2030.




100% Online


Graduate Admissions

Start Terms:

Winter, Summer 2


Intercollegiate Athletic Administration

Careers and Salaries

What Can I Do with a Sports Management Master’s Degree?

As a graduate of our Master’s in Sports Management Studies, you will be well-prepared for leadership roles in the public and private sectors of sport and fitness, as well as in amateur and professional and intercollegiate athletics. Our graduates have found success in a wide range of key positions in major and minor league baseball, NCAA and NAIA colleges and universities, NHL and NFL, the YMCA and public parks and recreation.

Graduate Outcomes

  1. The ability to incorporate data analysis into the strategic planning process to facilitate organizational effectiveness
  2. The ability to develop marketing strategies that reflect the organizational mission statement and core values
  3. The ability to devise communication strategies for successfully interacting with organizational internal and external publics
  4. The ability to incorporate strategies to minimize organizational physical and financial risks
  5. The ability to develop and maximize and efficiently manage organizational resources
  6. The ability to develop policies and practices to deal with moral and ethical issues that affect an organization
  7. The ability to apply management theory and leadership concepts to contemporary sports industry practices
  8. The ability to utilize both written and oral communication skills to develop a professional network

Admissions Requirements

  • Bachelor's degree with a GPA of 3.00 or higher (Students with a GPA below 3.00 may apply for conditional admission)
  • Official transcripts from an accredited undergraduate institution

Conditional Admission Requirements

Conditional Admission may be granted with the following modifications of the Regular Admissions Requirements:

  • Bachelor's degree with a GPA under 3.00 will be reviewed for a decision
  • Resume listing at least two professional references

Provisional Admission:

  • Applicants who have provided unofficial documentation of test scores, prerequisite courses, transcripts or lack of letter(s) of recommendation may be admitted provisionally.
  • This policy also applies to undergraduate students who apply for graduate admission pending bachelor’s degree completion. Upon receipt of all official documents, a student will be changed from Provisional Admission to either Regular Admission or Conditional Admission. Provisional Admission students may take classes for one term but will not be eligible for Federal Financial Aid.

The Power of PennWest

PennWest’s three campuses, California, Clarion and Edinboro universities, have been delivering award-winning online programs for more than 20 years. You’ll graduate with a degree from Pennsylvania Western University, completely supported by the expertise and community of learners on our brick-and-mortar campuses.

Flexible. Affordable.
Designed to Meet Your needs.
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