Kick off a professional career in one of today’s leading sports organizations with PennWest’s 100% online, asynchronous Sports Management master’s degree.
Recognized as an academic leader in preparing graduate students for coaching, management and other professional positions in the competitive world of sports, PennWest understands what it takes to develop the skills, knowledge and connections you need to succeed.
Choose from two specialized concentrations – Intercollegiate Athletic Administration or Strategic Sports Analysis – or opt for the general Sports Management track. You will not only learn the ins and outs of sports management theory and other traditional courses, but gain insight into emerging concepts including data analytics and athletic administration.
Expert faculty will hone your problem-solving skills and help you develop effective organizational and leadership strategies. Through your virtual community, you’ll enjoy a lively and dynamic educational experience that enriches the collaborative skills essential for success in the sports industry. You’ll also gain practical experience under the direct supervision of a recognized leader in the sports industry so you can graduate ready to stay in the game with rewarding positions in the field of sports management.
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The nation's first online graduate program in Sports Management.
Months of full-time study is all it takes to complete your degree. You can also choose to complete your degree part-time while you continue to work in your current role.
TheBestSchools.org ranks PennWest California’s online Master’s of Science in Sport Management degree #6 in the nation.
The expected value of the global sports market by 2030.
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100% Online
If you’re drawn to the excitement of college sports, the Intercollegiate Athletic Administration concentration in our Sports Management Master’s program might be the ideal choice for you. This program was developed in consultation with the NCAA to ensure you receive the most relevant instruction. In addition to the core courses required for the Sports Management masters, it lets you take a deeper dive into topics such as sport compliance, governance, legal issues surrounding equity and human resource strategies. These 12 credits will provide a personal and meaningful experience that will apply directly to your future position in college athletics. Prior to completion of the program, you will gain comprehensive on-the-job experience at the mentorship site of your choice, which, if approved, can be your current place of employment.
Take your love of sports, add your critical-thinking skills and ability to utilize data analysis and you might very well be on your way to a career in the growing field of strategic sport analysis. This concentration in PennWest’s Sports Management master’s degree prepares you to analyze the structure of sports teams and determine their potential for success. You’ll learn to interpret sports-related industry research, solve problems that arise in the public and private sectors of the sports industry and develop the framework to help implement new strategies and change for your organization. Because it combines both business savvy and management skills, this concentration is highly regarded in the industry. It will give you a competitive edge in this exciting field.
What Can I Do with a Sports Management Master’s Degree?
As a graduate of our Master’s in Sports Management, you will be well-prepared for leadership roles in the public and private sectors of sport and fitness, as well as in amateur and professional and intercollegiate athletics. Our graduates have found success in a wide range of key positions in major and minor league baseball, NCAA and NAIA colleges and universities, NHL and NFL, the YMCA and public parks and recreation.
Conditional Admission Requirements
Conditional Admission may be granted with the following modifications of the Regular Admissions Requirements:
Provisional Admission:
PennWest’s three campuses, California, Clarion and Edinboro universities, have been delivering award-winning online programs for more than 20 years. You’ll graduate with a degree from Pennsylvania Western University, completely supported by the expertise and community of learners on our brick-and-mortar campuses.