Online Bachelor’s in Marketing

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PennWest’s online bachelor’s degree in Marketing prepares you for a successful career with a well-rounded business education.

You’ll be ready to enter the job market with a strong portfolio of business knowledge and skills, plus a specialized focus on a variety of marketing topics including business-to-business marketing, digital retail marketing, social media and international marketing.

Perhaps you're drawn to the fast-paced world of advertising or fascinated by how market research impacts profitability. Maybe you're even curious about how consumer behavior drives new product development. Learn to meet consumer needs in today's global and digital marketplace with a bachelor's degree in Marketing from PennWest University.

This accredited program prepares you to help businesses effectively create, communicate and deliver messages about goods and services.

You will thrive in small classes taught by faculty with professional experience. Following a curriculum that emphasizes the foundations of business, the faculty in marketing will help you bridge the gap between academics and industry.

Our program rounds out your education with core courses that build ethical judgment, critical thinking skills and teamwork. You’ll graduate ready to apply your knowledge in a variety of business environments.

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ACBSP Accreditation

The Accreditation Council for Business Schools and Programs (ACBSP) ensures a standard of excellence in business education.

Real-world Experience

Your student advisor will help guide you through the Internship process to help make valuable business connections.

Student Organizations

Network with others through Phi Beta Lambda—Future Business Leaders, the American Marketing Association, the Society for the Advancement of Management, and other student organizations.

Fast Facts


Student-to-faculty ratio at PennWest.




100% online


Sean Madden

Careers and Salaries

Marketing is a global industry, essential to businesses all over the world. The U.S. Bureau of Labor Statistics estimates the field will grow10% between now and 2031, adding 347,000 new jobs over the next 10 years.  As of 2021, Advertising, Promotions and Marketing Managers earned a median annual salary of $133,380.

Program Outcomes

  1. Demonstrate proficiency in foundational concepts of functional business areas
  2. Exhibit critical thinking skills for the collection, analysis, and application of data and concepts
  3. Display cultural competence for ethical, sustainable, inclusive, and collaborative leadership practices including a global perspective
  4. Effectively communicate in oral, written, visual, and digital formats
  5. Integrate business concepts across the spectrum of business disciplines
  6. Critically analyze ambiguous, interconnected situations and communicate findings
  7. Balance competing values and needs of different constituencies when crafting business solutions

The Power of PennWest

PennWest’s three campuses, California, Clarion and Edinboro universities, have been delivering award-winning online programs for more than 20 years. You’ll graduate with a degree from Pennsylvania Western University, completely supported by the expertise and community of learners on our brick-and-mortar campuses.

Flexible. Affordable.
Designed to Meet Your needs.
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